Ad campaign: building brand visibility for OnBuy across ITV, national billboards & more
The goal of this campaign was to increase brand awareness for OnBuy, positioning the platform as a top competitor in the UK marketplace sector. With the aim of reaching a broad audience, the campaign spanned multiple platforms - including ITV, billboards up and down the country, and across paid and owned social media channels - to ensure maximum visibility and engagement.
What I did:
Led the creative vision for the campaign, ensuring the messaging and tone were consistent across all platforms, while aligning with OnBuy’s brand values and objectives.
Scripted and storyboarded the TV ad, outlining the creative flow, key messages, and visual direction to ensure the final product captured the essence of OnBuy's offering.
I shaped the visual storytelling for the TV ad and ensured all assets across billboards and social media maintained a cohesive, eye-catching aesthetic.
The results:
The campaign significantly boosted OnBuy’s visibility across the UK, reaching millions through ITV commercials and nationwide billboards.
Social media engagement and website traffic saw a noticeable increase (+27%, to be precise), and the ads now have over 1m views on YouTube.
Most importantly, the campaign resulted in an 86% rise in direct sales, helping OnBuy strengthen its position as a key player in the UK eCommerce space and attracting a wider customer base.