I wrote this blog post for U4L to educate their existing audience about voltage optimisation technology and attract new visitors by targeting relevant search queries.

My goal was to provide valuable content that would improve SEO, drive traffic, and generate leads.

The results:

The blog post became the 3rd most popular page on the site, following only the homepage and contact page, within 6 months. It contributed to a 30% increase in website leads, helping U4L boost engagement and attract new inquiries.

Additionally, it helped enhance their website SEO, securing a spot on the first page of Google for ‘voltage optimisation’ and being featured in one of Google’s ‘People Also Ask’ snippets, putting the brand in front of more potential customers.

How I got there:

• Researched and wrote a detailed, reader-friendly blog post that explained voltage optimisation in simple terms for better audience understanding.

• Designed custom graphics to visually explain the voltage optimisation process, helping readers see the importance and impact of this technology (check them out below).

• Optimised the content with targeted keywords to improve search engine rankings and increase organic traffic.

• Included calls-to-action to encourage readers to learn more and get in touch, with the goal of boosting conversions.

Take a look at the full post here.